Thursday, July 5, 2012

Food styling for an infomercial
What is interesting about food styling for an infomercial, as compared to live television food styling, is that the product is able to be captured utilizing it's complete spectrum of qualities that may be missed while being demonstrated on live television. I worked at HSN for several years in their culinary department for on-air cooking items, so the missed opportunity for a complete demonstration I learned first hand. Sometimes this was due to time constraints or multiple items being promoted simultaneously.

An infomercial is also known as Direct Response Television, or DRTV for short, which includes any television advertising that asks consumers to respond directly to the company, per Wikipedia's definition. This enables the consumer to deal directly with the marketing team's promoter or may be directly with the manufacturer.

The Better Beater really is a cool kitchen gadget that I had the opportunity to work behind the scenes on and it has a great website demonstrating it's ability's perfectly.  Better Beater

I don't believe there is a simpler, better way to froth milk for cappuccino's!

Katryn Barrott
Food Stylist
Tampa Bay Florida